Mercedes-Benz is far more than just the most iconic brand in automotive engineering. It shapes lifestyle across the world – and is a synonym for technological excellence, precision, and modern luxury. Right at home in both motorsport and pop culture. The spectrum of the brand’s communication? Enormous. From commercial vehicles to collaborations with Moncler and Virgil Abloh. From product catalogues to TikTok clips. So how do you bring all that together – or more precisely: how do you translate it into a single design system? 

We free the star to let it shine on every medium and to give Mercedes-Benz additional room to showcase its products. We explore the potentials of technical innovations, and refine every detail until it fits the brand perfectly and feels effortless to use. So we’re pretty sure: Gottlieb Daimler would approve of what we do every day.