Type up
your brand
You want you brand to be unique and recognizable at first sight – so why do you use standard typefaces for all your communication? Our type design department helps you to unleash the power of typography for your brand!
The development of a custom font has long been an integral part of many corporate design projects: Not only does it allow companies to communicate uniquely and in line with their values – in the medium term, having your own typeface can also save on license costs.
E.ON: A new corporate font based on the look of the iconic logo. Designed for bold messages and immediate brand recognition.
Knauf: 6,795 characters, 233 languages – each word and each message is distinctive: the broad Latin, but also the set with Greek glyphs.
Peter Schmidt Group: A new typeface, that gives every design piece the space it needs, while preserving a strong character.
The exclusively developed corporate types play a decisive role in enhancing the brand's identity and creating the ultimate brand typology:
- Corporate Fonts make the brand clearly recognizable even without the logo.
- Corporate Fonts make the brand stand out from the competition with every word and every message – because they are a direct translation of the brand attributes.
- Corporate Fonts ensure that the brand appears consistently on all platforms, and channels - whether digital or print.
- When they are variable, it enhances creative expression and offers opportunities for motion branding. At the same time, it is more readable, loads faster, and thus improves the user experience.
Curious about how a customized font can unlock new opportunities for your brand?
Let's chat!
Felix Damerius
Executive Creative Director