We’ve started with the logo: With subtle changes that you won't notice at first glance, but that nevertheless make it look more modern. The same applies to the packaging: evolution is key. Because loyal customers should be able to recognize their favorite variety immediately also in the future. So we have changed the brand umbrella and developed a new, unmistakable “Vitalis style” – with plenty of joie de vivre. Sometimes jagged, sometimes cloudy, sometimes superhero-like. And from now on, we will be serving little stories with every breakfast: made up of loosely arranged ingredients, friendly and explanatory illustrations and colorful accents. All under the motto "Hungry for life!".
 

There are around forty different varieties in the Vitalis range – and we have given them all a new look. A design relaunch that is convincing on the shelf and also allows for further seasonal varieties and range extensions.