The logo remains virtually unchanged, but has been optimized for use in digital media. For all other elements of the corporate design, the following applies: less technology, more humanity! Because two thirds of Hilti's employees work in customer service. We put the focus on their honest consulting expertise: with warmer colors, an authentic visual style and statements that get straight to the point.
 

All assets for the brand change were integrated into an easy-to-use brand portal: this is not only aimed at brand users, but also raises awareness of the new corporate strategy among all 27,000 employees worldwide.