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This includes thoughts and studies.
Icons need strong codes and a clear stance
Prioritize branding – to build the icons of a new era.
Distil. Flexibilise. Stay ahead.
Beyond Aesthetic: How to win in 2026
Webinar: AI in branding and law
Brands on shelf.
AI is not just a ball pit!
Type up your brand!
Too Green to be true?!
Design trends 2024: What will be important for brands this year
Are you coming out to play?
Brought to life: How LG cleverly stages its logo
Study: Design for the future
Once a Love Brand, always a Love Brand?
Not the Logo, but the Story is the Brand
And slowly the Bahlsen cookie crumbles
Playing into the Future: A New Perspective on Creative Work
On the 100th anniversary of the Freunde der Hamburger Kunsthalle
The decline of the ESPRIT brand
Why Jaguar might win you over upon closer consideration
Decathlon's new look
Kitzbühel has a new look: History melts away like snow
